TikTok is one of the largest social media video apps on both iOS and Android as of 2019. The growth of the app in just a year has been nothing short of phenomenal. Mostly used by teens and adults under 30, the app, over the past year, has come under criticism for the content it features and for concerns about the privacy of users. But despite even being banned in countries like India for a while, TikTok continues to gain new users every day. That being said, TikTok is one of the top places on the Internet where people can notice your product. Here’s how you can advertise a product or brand on Tiktok.

STEP 1 – How to be a TikTok partner?

The app is still developing and hasn’t yet found a way for its users to earn revenue from their creative works like on other video sharing platforms like Youtube and Facebook. However one can advertise their products on TikTok. The partnership program offered by TikTok allows one to advertise their products on the platform.

These ads are played between videos. This feature is yet to be implemented all over the world but it exists in countries with the most users. Here is how to advertise your product on TikTok.

  • Go to TikTok official website on your computer.

How to be a TikTok partner

  • Click on the three horizontal bar icon on the top right-hand corner of the website as shown in the picture above.
  • Click on the option ‘Partners’ from the list that opens up. Then select ‘ Advertising Partnership’.
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steps to be TikTok partner

  • In the next window that opens up, click on the option’ Create an Ad’ as shown in the picture given below.

create ad for tiktok

  • In the next window that opens up, choose the country where the company is based. Also, select whether you are promoting your goods or services or you provide services to other businesses.

Promote brand via TikTok

  • In the next window, enter your name, company name, email address, phone number, office location, industry type and details about your website or any app store link. Upon submitting your details, all you have to do is for the company to get in touch with you.

Contact tiktok


Start Advertising your product on TikTok

This feature to advertise on TikTok is currently available to direct advertisers only from certain countries and regions. After leaving your contact details, the company officials will contact you via the provided contact information.

Example of TikTok Advert

The rest of the communication between you and the company will end up displaying an ad video similar to the picture given above. This ad is for an Android app called Hago and has a download button on the screen which on clicking will take you to the Google Playstore. It will also have that sponsored tag along with it.

The ads will be displayed on the For You page of the users. It will appear while the user scrolls down the videos. Usually, these ads are under 10 seconds. Since TikTok hasn’t yet sorted out any clear methods to monetize user videos, your ads could pop anywhere between the videos at any time. You won’t be able to choose the users that fit your ads as you do on youtube and facebook. Features like that are expected to come up soon.

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